We’ve updated our Privacy Policy (October 12, 2026). We now state that we do not train AI models on your content, explain which AI features run on your own Claude account and which run on ours, describe how we use Google Analytics and Microsoft Clarity on our website, and list Stripe as our payment processor. Read the live chat section or the summary of changes in Section 11.
This Privacy Policy explains how Pure Technology Inc. (“Pure Technology,” “we,” “us,” or “our”) collects, uses, and protects your information when you visit purebrain.ai, use live chat on our website, or use our PureBrain AI service. We believe in plain language. This document is written to be understood, not to bury important information in legalese.
Using live chat? Please read this first. When you chat with us on purebrain.ai, our team can see what you type in the chat box as you type it, before you press send. Unsent drafts are not saved. An AI assistant may answer first, and AI assistants only ever receive messages you actually send. Full details are in Section 1, “Live Chat on Our Website.”
If you have questions about anything here, you can reach us directly at [email protected].
When you interact with our PureBrain AI assistant, the content of those conversations is logged. This includes the questions you ask, the context you share, and the responses the AI provides. We use this data to answer you, keep the assistant working, and follow up with you. We do not use it to train or fine-tune AI models, and the AI provider that powers the assistant processes it under business terms that do not permit it to train on this content (see "AI Model Training" in Section 4). This paragraph covers the PureBrain AI assistant only. It does not apply to live chat on our website, even when our team uses an AI assistant tool to help draft a reply. Live chat is covered separately below, and we do not use live chat transcripts to train AI models.
Where these conversations are kept. We store these conversations on our own servers. We do not send them to any outside analytics service. We use them to answer you, follow up with you, provide support, check the quality of the assistant, and count how many visitors use it. We keep them for the period shown in Data Retention (Section 6). They do not include payment information.
Typing preview: we can see what you type before you send it.
When you chat with us on purebrain.ai, a member of our team can see the text in the chat box as you type it, before you press send. That includes words you type and then delete without sending. We do this so we can respond faster.
By clicking Start chat, you agree to the typing preview and to the rest of this Privacy Policy. If you don’t want us to see your messages before you send them, please don’t use live chat. Email us at [email protected] instead.
What we collect. When you use live chat, we collect:
AI in live chat. Only one AI replies to you directly: our website assistant. Our team may also use AI assistant tools to help draft replies. Every AI reply, and every reply drafted with AI, is labelled, and no AI-drafted reply is ever presented as written by a person alone.
Our website assistant (“PureBrain AI assistant”). It may answer your chat first. It does not write its own replies. It only picks an answer that our team has written and approved in advance, and sends that answer word for word. If no approved answer fits, or your question needs a person, it hands the chat to our team.
AI-assisted replies from our team. Our team may use AI assistant tools to help draft replies. A team member reads and approves every such reply before it is sent, and these replies are labelled with the team member’s name and the assistant’s name, for example “Jared S · via Chy (AI assistant).” AI assistant tools cannot send a reply without a team member’s approval.
For all AI replies:
Why we collect it. To answer your questions; to email you a reply or a copy of the conversation; to follow up with you about your inquiry; to keep a record of our conversation so anyone on our team can pick it up; to understand which pages and campaigns lead people to contact us; and to improve our website, our approved answers, and our support. We do not use live chat transcripts to train or fine-tune AI models. (An AI assistant keeping notes about your chat so it can follow up, as described above, is not training a model.)
Emails about your chat. If you leave the chat before we reply, or you ask for a copy of the conversation, we email you through our email provider, Brevo, from [email protected] (the address we use for chat replies, transcript copies, newsletter sign-up and event registration confirmations). These emails are about your inquiry. We will not add you to The Neural Feed newsletter unless you choose to subscribe, and you can unsubscribe from the newsletter at any time.
Booking a call. If you click “Book a call,” we open our booking page (Apex) with your name and email already filled in, so you don’t have to type them again. If you book a call, we keep the booking details with your contact record.
Our customer records (CRM). When you start a chat, we create or update a contact record (“lead”) for you in Apex, the customer relationship management system that Pure Technology operates. The record holds your name, email, the chat transcript or a summary of it, any call you book, and the page, referrer, and campaign information above. We use it to follow up about your inquiry.
Legal basis (EU/EEA/UK visitors). We process live chat data to respond to your request and take steps you ask for before entering into a contract, and for our legitimate interest in providing customer support and understanding how visitors find us. Newsletter sign-up is based on your consent.
Your choices. You can ask for a copy of your chat transcript or ask us to delete it, and your contact record, at any time. Email [email protected] (see Section 13).
If you subscribe to The Neural Feed (our newsletter), fill out a contact form, or start a live chat, we collect your email address. We use it to send you the communications you requested and to respond to your inquiry. If you subscribe to the newsletter, we also send updates about PureBrain.
If you submit an enterprise inquiry, we collect your name, company name, job title or role, and use case information. This helps us understand your needs and respond appropriately.
If you subscribe to a PureBrain plan, your payment is processed entirely by our payment processors, Stripe or PayPal. We do not receive or store your full credit card or banking details. Stripe and PayPal handle payment data under their own privacy policies.
Like most websites, we automatically collect certain technical information when you visit:
This data is collected through Cloudflare (our hosting, security, and CDN provider) and Microsoft Clarity (session analytics; see Section 5).
We do not sell your personal information to third parties. We do not use your information for unrelated advertising.
We use a small number of third-party services to operate PureBrain. Each processes data according to its own privacy policy:
| Service | Purpose | Data Shared |
|---|---|---|
| Anthropic (Claude) | AI model powering subscribers' PureBrain AIs (through your own Claude account), and, where described in "AI Model Training", features that run on Pure Technology's own accounts | Your PureBrain AI: your conversation content is processed by Anthropic through your own Claude account, under Anthropic's terms and your Claude privacy settings. Features on our accounts: see "AI Model Training". Anthropic Privacy Policy |
| AI drafting tools used by our team | Help our team draft live chat replies. A team member reads and approves every such reply before it is sent. | Your name and the chat messages needed to draft a reply (never unsent drafts). |
| Stripe | Payment processing for subscriptions | Billing information needed to process your payment. We never see full card numbers. Stripe Privacy Policy |
| PayPal | Payment processing for subscriptions | Billing information only (we never see card numbers). PayPal Privacy Policy |
| Brevo (Sendinblue) | Email marketing, newsletter delivery, and live chat emails (chat replies, transcript copies, newsletter sign-up and event registration confirmations, sent from [email protected]) | Email address, name, company, and list preferences. For live chat emails: your name, email address, and the content of the reply or transcript we send you. Brevo Privacy Policy |
| Cloudflare | Website hosting, security, CDN, and performance; Cloudflare Workers AI runs our live chat AI assistant | IP address and traffic metadata. For our website chat assistant: the message you sent, with sensitive details masked (never your name, email address, or unsent drafts), processed on our behalf only to choose a pre-approved answer. Cloudflare Privacy Policy |
| Microsoft Clarity | Website analytics on our website (heatmaps and session recordings) | How you interact with our website (clicks, scrolling, mouse movement, pages viewed, and session behaviour) and device and browser information Microsoft Privacy Statement |
| Google Analytics (Google LLC), loaded through Google Tag Manager | Website analytics: which pages are visited, how visitors arrive, and actions on our site such as starting checkout (and, if we turn on chat analytics, the live chat events described in Section 5) | A pseudonymous cookie identifier, IP address (used by Google to estimate approximate location), browser and device information, pages visited, and the names of those actions. We never send Google your name, email address, or chat messages. Google Privacy Policy |
| Apex (operated by Pure Technology) | Customer records (CRM) and call booking | Name, email, live chat transcript or summary, booked calls, page/referrer/campaign information. This is our own system, not a separate company. |
| Google Forms | Enterprise inquiry intake (secondary) | Enterprise form responses. Google Privacy Policy |
This section covers conversations with your PureBrain AI Brain as a subscriber. Live chat on our website, including replies our team drafts with AI tools, is covered in Section 1, “Live Chat on Our Website.”
This section deserves special attention because PureBrain is unique in how it uses data. The persistent memory feature is central to the service.
PureBrain’s core value proposition is persistent memory. Your AI Brain retains context across sessions so it can give you progressively better and more personalized assistance. This requires storing your conversation history and derived context on servers we control.
Pure Technology does not train AI models on your content. We do not use your conversations, files, AI memory, or the content your AI creates for you to train or fine-tune any AI model, whether ours or anyone else's. When we offer "custom AI training", it means our team stepping in to help you teach your own AI: loading your knowledge, instructions, and skills into it. It is used only for your account, and no AI model is retrained or fine-tuned by us. We may use limited usage information that does not include your content, such as feature usage, error rates, and performance measurements, to operate and improve the Service.
Your Claude account and Anthropic. Your PureBrain AI runs on Claude through your own Claude account, which you hold directly with Anthropic. When your AI works, your content is processed by Anthropic under Anthropic's Consumer Terms and Privacy Policy, not under an agreement between Pure Technology and Anthropic. Because you bring your own Claude account, you control whether Anthropic may use your chats and coding sessions to improve its models. Pure Technology does not control this setting and cannot change it for you.
At the time of writing, the setting is in your Claude account under Settings > Privacy: turn off "Help improve our AI models." Anthropic may rename or move it. Its current instructions are at privacy.claude.com.
According to Anthropic:
Features that run on our accounts. Some features use AI accounts that Pure Technology holds, not your Claude account. The AI chat on our pre-purchase /awakening page uses Pure Technology's Anthropic API account. That content is processed under Anthropic's commercial terms, which do not permit Anthropic to train models on API inputs. The live chat website assistant uses Cloudflare Workers AI (see "Live Chat on Our Website"), and under Cloudflare's terms for Workers AI, Cloudflare does not use that content to train AI models. Tools our team uses to support you are likewise used under providers' business terms. Whatever the feature, Pure Technology never trains AI models on customer content.
Please review Anthropic's terms and privacy policy at anthropic.com/legal.
After your subscription ends, your conversation history and AI memory data are retained for 30 days, during which you may request an export. After 30 days, this data is permanently deleted. See the Data Retention section for full details.
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Session management, authentication, security (Cloudflare bot detection, DDoS protection) | No. Required for the Service to function |
| Functional | Remembering your preferences and chat session state | No significant impact if disabled, but may affect UX |
| Analytics | Understanding how users interact with the site (Google Analytics, Microsoft Clarity) | Yes, via browser settings |
| Marketing | Tracking ad performance if applicable | Yes, via browser settings |
We do not run third-party advertising retargeting pixels from Meta, Google Ads, or similar platforms on purebrain.ai.
Live visitor signal. Our live chat uses a short-lived signal, not a cookie, to show our team who is on the site right now. It stores nothing on your device and is never saved. See “Who’s on our site right now” in Section 1.
Google Analytics and live chat. We use Google Analytics, loaded through Google Tag Manager, to understand how visitors use our site, including our pricing pages. If we turn on chat analytics, our live chat will tell Google Analytics only three things: that a chat was started, that the live chat form was submitted, or that a booking link was clicked. It will send these with the page address, with anything after "?" or "#" removed, and it will never send your name, email address, messages, or chat ID. We do not use Google Analytics information for advertising, and Google Analytics on our site is not connected to Google Ads.
Your choices. Even if chat analytics is on, we will not send these live chat events if your browser sends a Global Privacy Control or Do Not Track signal, or if you are visiting from the European Union, the European Economic Area, the United Kingdom, or Switzerland. You can also block Google Analytics with your browser's cookie settings or Google's opt-out browser add-on (tools.google.com/dlpage/gaoptout).
Note on Microsoft Clarity: We use Microsoft Clarity on our website. Clarity tracks how visitors use our website, including clicks, scrolling, mouse movement, pages viewed, and session behaviour, through heatmaps and session recordings, along with device and browser information. Microsoft processes this data under the Microsoft Privacy Statement (privacy.microsoft.com/privacystatement).
Visitors in the EU, EEA, UK, and Switzerland. If you visit from the European Union, the European Economic Area, the United Kingdom, or Switzerland, we ask for your choice before loading Google Analytics or Microsoft Clarity. They load only if you click "Accept all" or turn them on in "Cookie settings". If you click "Reject all", they do not load. Strictly necessary cookies (security, bot protection, and keeping you signed in) are always on. You can change your choice at any time with the "Cookie settings" link at the bottom of every page.
Most browsers allow you to control cookies through settings. Blocking certain cookies may affect the functionality of PureBrain (for example, session state in the AI chat or live chat). You can learn how to manage cookies through your browser’s help documentation.
| Data Type | Retention Period |
|---|---|
| Account information | Duration of account + 2 years after deletion |
| Conversation history (active account) | Duration of subscription |
| Conversation history (after cancellation) | 30 days, then permanently deleted |
| AI memory/context data | Duration of subscription + 30 days |
| Live chat transcripts (with name and email) | 12 months from your last chat, then deleted. If you become a customer, account retention applies instead |
| Website AI assistant conversations (homepage and onboarding pages) | 12 months from your last conversation, then deleted. If you become a customer, account retention applies instead |
| Live chat sessions with no messages (abandoned) | Deleted or anonymized within 30 days |
| Unsent live chat drafts (typing preview) | Not stored |
| Live visitor signal (page, country, minutes on site, whether you are chatting) | Not stored. Held in memory for about 75 seconds |
| Page you are viewing during an open chat | Not stored. Shown to our team live only |
| Notes an AI assistant our team uses keeps about your chat | Same as the chat transcript (12 months from your last chat), and deleted when you ask us to delete your chat |
| Live chat consent records (date, time, session ID, notice version) | As long as we keep the related chat transcript or contact record |
| CRM contact (lead) record | While we are in active contact, then deleted or anonymized after 24 months with no contact, or sooner on request |
| Email subscriber data | Duration of subscription. Deleted within 30 days of unsubscribe request |
| Enterprise inquiry data | Up to 12 months for follow-up purposes, then archived or deleted |
| Payment records | 7 years (legal/tax requirement, managed by Stripe or PayPal) |
| Server and technical logs | 30–90 days per Cloudflare standard practices |
| Google Analytics data | Under our Google Analytics data-retention settings, Google keeps event-level data (such as pages viewed and actions taken) for 2 months and user-level data for 14 months, then deletes it. Aggregated reports that do not identify you are not affected. |
| Anonymized/aggregated analytics | Indefinitely (not linked to you) |
After retention periods, data is deleted or anonymized so it can no longer be linked to you.
If you would like us to delete your data before these standard retention periods, see the Your Rights sections below. To request a data export before or during the 30-day post-cancellation window, email [email protected].
If you are a California resident, the California Consumer Privacy Act (CCPA) gives you specific rights:
Request details about the categories and specific pieces of personal information we have collected about you.
Request that we delete your personal information, subject to certain exceptions required by law.
We do not sell personal information. No opt-out from sale is required, but you may contact us to confirm this.
We will not discriminate against you for exercising any of your CCPA rights.
Under the CCPA, we collect the following categories of personal information:
To exercise these rights, email [email protected] with “CCPA Request” in the subject line. We will respond within 45 days.
If you are located in the European Union or European Economic Area, you have rights under the General Data Protection Regulation (GDPR):
Request a copy of the personal data we hold about you.
Request correction of inaccurate personal data we hold about you.
Request deletion of your personal data (“right to be forgotten”) where no legal basis for retention exists.
Request a machine-readable export of the data you have provided to us.
Object to processing of your data for certain purposes, including direct marketing.
Where processing is based on consent, withdraw that consent at any time without affecting prior processing.
Legal basis for processing: We process your data on the basis of contract performance (managing your subscription, and responding to live chat and other requests you make before entering into a contract), legitimate interests (improving our service, providing customer support, understanding how visitors find us, and maintaining security), and consent (newsletter subscriptions).
To exercise your GDPR rights, email [email protected] with “GDPR Request” in the subject line. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.
PureBrain, including live chat on our website, is designed for business professionals and is intended only for people who are 18 years of age or older, consistent with our Terms of Service. We do not knowingly collect personal information from anyone under 18.
If we become aware that we have inadvertently collected information from someone under 18, we will delete it promptly. If you believe we may have collected such information, please contact us immediately at [email protected].
We take reasonable technical and organizational measures to protect your information. Our security practices include:
No system is perfectly secure. If we become aware of a data breach that materially affects your personal data, we will notify you in accordance with applicable law. If you have reason to believe your information was compromised, please contact us at [email protected] immediately.
We may update this Privacy Policy as our services evolve or as legal requirements change. When we make material changes, we will:
Continued use of PureBrain after changes are posted constitutes acceptance of the updated policy.
Most recent change (October 12, 2026): We now describe our use of Google Analytics, including the limited live chat events we may send to it if we turn on chat analytics, and how to opt out. We removed language saying we may use conversations to train our systems: we do not train AI models on your content. We now explain which AI features run on your own Claude account (where your Anthropic settings apply) and which run on our accounts (where providers' business terms do not permit training). We removed an outdated third-party listing. We describe more plainly how Microsoft Clarity analytics works on our website.
Earlier change (October 9, 2026): We added Section 1, “Live Chat on Our Website” (including the typing preview, our website assistant, AI-assisted replies from our team, chat emails, call booking, and customer records). We explained that our team may use AI tools to help draft live chat replies, and that a team member reads and approves every such reply before it is sent, and it is labelled. We also added Stripe, Microsoft Clarity, and Apex to our list of services, updated how Brevo and Cloudflare are used, removed GoDaddy/WordPress (no longer used to host purebrain.ai), added live chat retention periods, and changed the minimum age to 18 to match our Terms of Service. We also added the live visitor signal (“Who’s on our site right now”) and explained that, during a chat, our team can see which page of our site you are on.
If Pure Technology Inc. is involved in a merger, acquisition, reorganization, or sale of all or substantially all of its assets, your personal information may be transferred to the successor entity as part of that transaction. We will notify you before your data becomes subject to a materially different privacy policy.
In the event of such a transfer, the successor entity will be required to honor the commitments made in this Privacy Policy, unless you are notified otherwise and given an opportunity to opt out.
For privacy questions, data requests (including copies or deletion of live chat transcripts), or concerns about how your information is handled, please contact:
These practices are governed by our Terms of Service. For questions about our terms, please review that document or contact us using the information above.